About Us
In Conversation is a Saudi-based coaching company on a mission to elevate the quality of conversations across organizations. We help businesses strengthen communication, leadership, and teamwork—particularly in the luxury, retail, hospitality, and tourism sectors, where success depends on delivering exceptional experiences through conversations that work.
Our approach blends outside-in and inside-out learning strategies. We start by helping your teams listen—closely—to what your customers and colleagues need from your brand. Then, we support them to think, reflect, and make strategic decisions—while simultaneously designing bespoke, client-centered training and coaching programs that respond to those external demands.
But the real transformation happens from the inside out—partnering with senior leaders and teams to build the internal culture, systems, and leadership capabilities that sustain excellence. Because world-class customer experiences start within.
At In Conversation, we don’t just develop people. We shape the conversations that shape your business.
Re-Thinking Conversations
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Re-Thinking Conversations
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Re-Thinking Conversations ✴︎ Re-Thinking Conversations ✴︎
Our Approach Made Simple
Our Partners
What We Do
1-OUTSIDE IN DEVELOPMENT (Client-Focused)
Influence
Better experiences
Improve effectiveness
Greater problem-solving
Clienteling & Sales Skills
Engage clients
Personalize interactions
Establish long-term relationships
Stress & Conflict Management
Resourceful happier employees
Better experiences
Client loyalty
Emotional Intelligence with Customers
Greater agility
Better problem solving
Higher retention
Self-Confidence
The best way to ensure customer retention
Foundation for a lasting relationship
Represent the brand
Etiquette
Meet brand expectations
Represent the brand
Better networking
Group Coaching
Ongoing personalized support
Long-term success
Scale team learning
1:1 Coaching
Personalized support
Behavior change
Long-term success
2- INSIDE OUT DEVELOPMENT
(Culture-Focused)
We care about your long-term results and that includes investing in leadership and culture
Executive Coaching
Strong leadership
Ability to work with change
Reduce stress
Team Coaching
Greater agility
Better teaming
Meeting stakeholder expectations
Team Building
Team harmony
Re-energize
Improve communication
Meat The Team
Founder. Executive Coach and Team Developer
Born to a Saudi Dad and an American mom, Noorah is multi-cultural and curious. She has 16 years of experience in people development. She has partnered with over 600 clients and has over 1000 hours of coaching experience. Her background is in Therapy and Behavior Modification, where she worked with individuals and groups on personal transformation, conflict and relationship management, and self-development. She later transitioned full-time into coaching, where she now focuses on organization development through people development.
Noorah is certified in nine coaching fields, including Systemic Team Coaching, EQ Edge, Narrative Coaching, Type Coaching, Group Coaching, and Conversational Intelligence for leaders and organizations. She is an (EMCC) European Mentoring and Coaching Council accredited coach. She is also an ex-Executive Manager at coReach, an ex-coach at Cartier, and a lead trainer in the Middle East for the International leadership program “How Women Rise”.
Noorah is also a Visual Artist interested in painting, sound art, and installations. She’s a mom of a beautiful three-year-old daughter. She loves reading, having deep conversations, and is the host of the Sometimes In Life podcast. One thing Noorah knows for sure is that we're all here to serve a greater good, and her job is to help individuals and companies do just that.
Noorah Kareem
Culture Consultant. Improv Coach
Named one of the world’s 100 most powerful Arab women by Arabian Business, she started her career in online comedy writing and program development in 2010. She then worked as a strategy consultant for KPMG, developing strategies for both government and private sector clients and advising on M&A deals.
In both those fields she saw time and time again that having a team that can adapt quickly and work together collaboratively was the missing link to an organization’s success. So she started an improvisational theatre company and training school to train individuals and groups to be more collaborative and creative using improvisational theatre methods.
She’s also trained in communication strategies of Non-Violent Communication and Brene Brown’s Daring Way.
Dima Ikhwan
Professional Coach. Specialized in Strengths
Fareed Nafe is a professional Coach and Facilitator specializing in strengths, the psychology of meaning, leadership development, and enhancing team engagement.
He has over 15 years of experience in coaching, training, talent discovery and development, and building organizational well-being strategies. He holds a master's degree in counseling psychology and a diploma in the psychology of meaning from the Frankl Institute. Currently, he is pursuing a doctorate in crisis psychology.
Fareed has extensive experience working with leaders and executives, offering individual coaching sessions and corporate workshops on leadership coaching, reflecting strengths on performance, and crisis management. He is the first Arab certified by Gallup in several advanced assessment tools such as StrengthsFinder, BP10, HPM, and Employee Engagement Champions, in addition to being a graduate of the first cohort of the advanced Clifton Strengths program.
Fareed Nafe
Horse Assisted Corporate Trainer. Leadership Expert
Monica was born in Argentina, moved to Mexico, Brazil, back to Mexico, and as a teenager to Germany, where she finished high school and studied to become an economist. Changing schools and making new friends every few years became a normal part of life.
In our busy, modern lives she feels we sometimes lose track of this important connection – the humble connection to nature, which can help us in our personal fulfillment. Helping people reconnect with themselves using horses as training partners is what she does.
Getting people who may have never been around horses to connect with these majestic animals helps you become more conscious of your personal beliefs and goals and the negative patterns that block you. Through horse-assisted leadership courses, you receive input on how to improve your relationships with people. The horse-assisted experiences are true eye-openers, where in a short span of time you can achieve amazing results that will help you to go back to your life with new impulses on how to gain the respect, but also the confidence and trust of others.
Monica Kubik